The NEW World of Coca-Cola®, in the heart of downtown Atlanta, is the only place where visitors can explore the complete story -- past, present and future -- behind the world’s best-known brand.
Dedicated to the legacy of John S. Pemberton, who invented Coca-Cola® in 1886, Pemberton lace is now home to the NEW World of Coca-Cola and the Georgia Aquarium. The attractions will soon be joined by a human rights center.
The land for both the center and the Aquarium, valued at about $36 million, was donated by The Coca-Cola Company as part of its long history of commitment to downtown Atlanta.
Pemberton Place also includes 5 acres of beautiful green space open to city residents and visitors. The area features tranquil water gardens that symbolically reference water’s importance to the planet and to The Coca-Cola Company.
The attraction, featuring the world's largest collection of Coca-Cola memorabilia, traces the century -plus history of Coca-Cola.
Since its grand opening in 1990 at the former location, World of Coca-Cola Atlanta has welcomed nearly ten million visitors and become Atlanta's most visited indoor attraction.
Address: Pemberton Place, Centennial Park, Downtown Atlanta.