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The World of Coca Cola®

The World of Coca Cola in Atlanta
The World of Coca Cola in Atlanta


The NEW World of Coca-Cola®, in the heart of downtown Atlanta, is the only place where visitors can explore the complete story -- past, present and future -- behind the world’s best-known brand.

Dedicated to the legacy of John S. Pemberton, who invented Coca-Cola® in 1886, Pemberton lace is now home to the NEW World of Coca-Cola and the Georgia Aquarium. The attractions will soon be joined by a human rights center.

An Enhanced Experience

  • More than 1,000 artifacts from around the world that, until now, have never been displayed to the public
  • Interactive exhibits that provide guests with an engaging way to learn about the history of Coca-Cola
  • 92,000 sq ft facility with more than 60,000 sq ft of guest areas
  • Guest visit estimated to average 90 minutes
  • Self-directed guest experience with direction from ambassadors and a variety of media

The land for both the center and the Aquarium, valued at about $36 million, was donated by The Coca-Cola Company as part of its long history of commitment to downtown Atlanta.
Pemberton Place also includes 5 acres of beautiful green space open to city residents and visitors. The area features tranquil water gardens that symbolically reference water’s importance to the planet and to The Coca-Cola Company.

The attraction, featuring the world's largest collection of Coca-Cola memorabilia, traces the century -plus history of Coca-Cola.
Since its grand opening in 1990 at the former location, World of Coca-Cola Atlanta has welcomed nearly ten million visitors and become Atlanta's most visited indoor attraction.

Address: Pemberton Place, Centennial Park, Downtown Atlanta.


GPS Coordinates

1 -- World of Coca-Cola
Decimal Lat: 33.762462 / Lon: -84.392692



Document Information
Source: GA Dept.of Industry, Trade & Tourism; Atlanta CVB; World of Coca-Cola
Last modified: 20150630
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