The History of Seattle
Nothing could prepare Seattle for the attention it would receive in the 1990's. Locally-based Microsoft l
ed the world in the development of computer software and became the region's largest private sector employer.
Seattle companies such as Amazon.com forged the way for Internet commerce. Gourmet coffee pervaded nearly every
Seattle street corner, spurring an international trend led by locally-based Starbucks. Grunge rock exploded from
Seattle music clubs and garage bands like Nirvana and Pearl Jam established a new music genre.
The confluence of consumer trendsetting, business innovation and a growing appreciation of Seattle's quality of
life garnered the city an abundance of accolades. Seattle was lauded as the most livable city in the U.S. by Money
magazine, the best city for business by Forbes and among the top-ten visitor
destinations in the U.S. by readers of Conde Nast Traveler and Travel &Leisure.
The feature film Sleepless in Seattle lured tourists with scenes of romantic waterways and houseboats.
Each week, NBC's Frasier spoofed the city's sophisticated, though somewhat urbane, culture.
And, Seattle's pervasive acclaim hit a pop culture pinnacle when Seinfeld's fictional George Costanza called it "The Pesto of cities."