Without doubt, Studio 54 was the flashiest, hippest, and stoned disco in New York between 1977 and 1979. Besides, it became the most famous disco in
the whole world. Ian Schrager and Steve Rubell opened their nightclub during the high time of the highly contagious disco fever that spread all over
the western world in the 70's. Ian and Steve opened on April 26, 1977, and ... ca. 33 month later they closed and had drug and tax problems, went
even to prison. But if people are still talking about something, some 20-30 years later, then this 'something' must have become a legend.
The club was at the address 254 West 54th Street and built up its repution real quick - celebs flocked into the disco and more celebs, wannabee's,
and cool folks followed. The bouncers had the task to find the perfect mix of people (age, color, gender, style, etc.) for the night.
After accomplishing this task the party could start and soon after insiders called the nights: 'parties between heaven and hell'.
It was probably the right era for such excessive lifestyle - Aids was certainly no concern, free-thinkers reigned and the sexual revolution was in
full swing. Alas and alack, that's why party guests couldn't figure whether they should call it hell or heaven.
However, most good parties come to an end, and so did Studio 54. Taxes were not declared - at least not in full... - and too many drugs let the
senses be not keen enough to see the problems coming. Both went to prison for a short while, but the Studio 54 was never revived. Ian and Steve went
into the hotel business, had their own ideas how a luxury hotel should be. Steve died in 1989 of Aids and Ian made his way to the top of the hotel
business: Ian Schraeger Hotels represent luxurious, stylish hotels in major U.S. cities as well as overseas.